As more of our free time is spent on social media, from scrolling gym tutorials to sending memes to your work bestie, it is only natural that the fast fashion industry wants in. With platforms such as TikTok and Instagram bringing looks and goods to people’s fingertips, the phenomenon of micro-trends is born.
Powered by algorithms and AI, retailers are learning to detect and generate trends in acceleration rather than waiting for runways or cultural movements. By scanning billions of posts, search queries and shopping habits, they can spot emerging trends and bring items out weeks rather than months later. It’s a goldmine for the industry, and a minefield for the people and the planet…
Source: Seas At Risk | Ocean Plastic Pollution
SEAS AT RISK | Press Releases
- New coalition launches to defend Europe’s seas through the courts
- Fresh legal study strengthens case for closing EU market to deep-sea minerals
- Outside Europe’s largest textile recycling expo, civil society organisations ask: Can recycling solve a crisis caused by overproduction?
- Seas At Risk reaction to AGRIFISH Council on EU Common Fisheries Policy and Omnibus
- “End of Fish Day” in the EU falls on 19 May: Europe’s seafood consumption is increasingly detached from its own ecosystems
SEAS AT RISK | Ocean Plastic Pollution
- EU must tackle microfibre pollution at source through apparel design rules
- The Arctic Is Changing Fast. What Ships Do There Matters
- One Planet Shipping Webinar Recording: The Real Cost of Staying on Trend
- The real cost of staying on trend
- Open letter: Call to Ministers to protect the Mediterranean from plastic pollution
